Serving a broader strategy while driving record viewership.

M-Net asked us to market their 2019 tent-pole production of Deon Meyer’s TRACKERS, which they produced in partnership with HBO’s Cinemax, and ZDF in Germany.

The campaign we conceived and engineered included designing, writing and producing Out-of-Home, EPK, multiple trailers and episodics that needed a coherent and integrated concept and roll-out.

The success of this campaign included a shift in the perception of M-NET from content aggregator to content producer, a viewership of more than 775,000 per broadcast episode (31% above target), and a 295% increase in ad inventory for the Sunday night slot.